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Lucas Sales Enablement
  • Home
  • Services
  • Buyer Simulation
  • ThinkTank
  • Testimonials
  • About
  • Resources
  • Contact Us
Buyer Simulation

What Is a CXO Buyer Simulation?

A CXO Buyer Simulation shows you exactly how your go-to-market experience lands with real executive buyers before revenue is on the line.


Your ideal customer persona is paired with your actual customer journey so you can experience your marketing sales and buying motion exactly as a CXO would. From first touch to conversion moments you see where trust is built where friction appears and where deals quietly stall.


You get structured executive level feedback designed to improve clarity credibility and conversion across your funnel.

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Explore the Buyer Simulation process schedule a 30 minute meeting

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Types of Simulations

CXO Mock Buyer Meeting

Simulate real CXO level buyer conversations at the specific stage or stages you want to test.

Included

  • You select the stage or stages from gaining access through proposal conversations
  • A real industry leader plays your target CXO buyer
  • Live or recorded meetings with realistic objections questions and decision criteria
  • Feedback on messaging positioning discovery executive presence and deal control


If  you want to improve how you perform in high stakes CXO conversations at specific moments in the sales process.

CXO Mystery Shopper

Experience your buying journey exactly as a real buyer would from first touch through close.

Included

  • Your process is followed from form fill through close
  • Website forms emails content follow ups and sales outreach reviewed end to end
  • Evaluation of response speed clarity handoffs and trust signals
  • Identification of friction and drop off points across marketing and sales
     

If you want to understand where your full buyer journey builds confidence or breaks down.

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Grow Your Business with MutualCRO

CEO ADvisor

CEO ADvisor

CEO ADvisor

Betsy Hamm

Former CEO of Duck Donuts, leading growth from 20 locations in 2016 to nearly 200 by 2025, with expansion across the U.S. and into nine international markets.

CFO advisor

CEO ADvisor

CEO ADvisor

Aaron Wilkins

SVP & Chief Financial Officer of Human-I-T, leading growth into a nationally recognized digital inclusion nonprofit with $35M in revenue.

CPO Advisor

CEO ADvisor

CHRO Advisor

Duane Deason

Founder and President of The Efficacy Group; CPA and Georgetown MBA with 25 years as a CFO and Chief Procurement Officer specializing in cost management.

CHRO Advisor

CHRO Advisor

CHRO Advisor

Michelle Wiles

SPHR- and SHRM-SCP–certified CHRO with 20+ years of experience leading HR strategy in healthcare, academic, and private equity–backed environments.


CIO Advisor

CHRO Advisor

CIO Advisor

Ameet Sonalkar

Fractional CIO and AI Architect with 20+ years of experience leading $50M+ enterprise transformations; specialist in building secure AI solutions and complex service procurement. Expert in "Buy vs. Build" evaluation, scenario development, and aligning AI architecture with operational ROI.

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